Keynote Speakers

Closing Keynote Panelists

Brand Building: How Old Spice, Pepsi and Red Cross used social to breakthrough

Radian6 CMO, David Alston, speaks with Wendy Harman, Social Media Director of the American Red Cross, B. Bonin Bough, Global Director of Digital and Social Media at PepsiCo and Old Spice actor Isaiah Mustafa about the power of social and its ability to breakthrough to audiences that are becoming increasingly difficult to reach. These panelists have experience with innovative campaigns and brand building activities that have garnered attention and become part of popular culture. Their experience covers areas as diverse as generating awareness in times of need for humanitarian aid, using global reach to encourage local community projects and increasing brand value for consumer packaged goods.  Get the inside scoop on how these organization's evolved and the lessons you can take away to help build your own brand.