Learn the “7 Shifts to Make Businesses Faster, Smarter & More Social” directly from one of the authors. Amber Naslund will present the principles of The NOW Revolution to your company and teach you about the changes you need to make.
Not all conversations are appropriate to engage on social media channels. Discover how regulated industries are handling data exchange and response in sensitive discussions.
Effective campaigns breakthrough the clutter and deliver a message that resonates with the audience. Learn how market intelligence and social insights are being used to develop campaigns and communications strategies that are routed in business goals and a new understanding of the customer.
Senior Vice President, Digital Influence, Ogilvy Public Relations Worldwide
Twitter @gemsie
Senior Vice President, Interactive, Emerging and Social Media Marketing, Weber Shandwick
Twitter @akeatsLearn how government departments and agencies are breaking the stereotypes of government communications by leveraging the power of the social web to increase awareness, change perception and engage with a whole new generation.
Lecturer, Georgetown University, Former Sr Strategist of Emerging Media, DoD
Twitter @jack_holt
President, Colour
Community Relations Manager, Army and Air Force Exchange Service
Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
Head of Social Media, North America, WCG World
It is no accident how social good has revolutionized philanthropy. Non-profits have seized the opportunities provided by social channels and broken new ground with little budget, a lot of heart and a sound strategy.
The social web has helped create and define the role of community as an important part of connecting with customers and building business. Learn more about the evolving role of the Community Manager and what’s next to help build more active communities.
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
Front line leaders shed light on how they are harnessing the power of social to get the voice of the customer closer to every employee. The fundamental shift of social is changing expectations and fueling new growth.
Join us for a lively discussion on the hot topic of Influence. We will peel back the layers of conversation to reveal what metrics matter and how these insights integrate with the overall social business strategy.
Director, Online Experience, Beachbody
Learn which metrics are important to industry leaders and how those metrics are being used to gauge the impact of the social web on their business. Discover how measurement is helping redefine accountability and metrics for traditional business goals, marketing strategies and media selections.
Discover how agencies are evolving their business around social and the changing media landscape. Learn how social strategies and integrated planning is reaching key targets and delivering real value to clients.
Executive Vice President, Market Intelligence, Wunderman
Explore how brands are going beyond passive listening and becoming adaptive businesses recognizing and responding with real-time engagement.
Studies show people trust a person like themselves more so than big business. Social customer service discussion leaders explore how organizations can humanize their business process, scale the power of the social web and leverage enhanced workflow capabilities to ensure better results and a more ‘human’ response that reflects a person like their community members.
Salesforce, Director, Customers for Life, Platform
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Socializing the Enterprise from the Inside Out
A community is only as strong as the organization’s internal community awareness and support. Learn best practices of how to scale social media knowledge and build community visibility within an organization.
Panelists:
Bill Johnston
Head of Global Community, Dell
Twitter @billjohnstonMichelle Kostya
Program Manager, Social Media Support, Research In Motion
Twitter @michellekostyaBeth LaPierre
Chief Listening Officer: Social Intelligence & Analytics, Kodak
Twitter @bethlapierre