In 2011, after having invested hundreds of thousands dollars, return on investment will determine the success of campaigns. How can strategic monitoring become the driver of the new “data-driven” company?
Director of Inbound Sales & Consumer Services, Omaha Steaks
Over the past year, Autodesk has implemented new governance structures and training programs, turning social media from an misunderstood or overhyped experiment to an accepted business tool. These efforts have helped to accelerate the adoption of social media best practices and, most importantly, have fostered buy-in from employees and management across the company. During this presentation, Autodesk will share insights gleaned from this journey including: organizing staff and resources, syndicating social media content, and training employees, partners, and vendors. This work was the basis of a case study featured in Amber Naslund’s The Now Revolution.
Senior Manager, Strategic Research & Innovation, Autodesk, Inc.
Social Media Manager, Autodesk, Inc.
Intel has been listening to the social web since 1996, when they experienced a design defect in one of their Pentium products. Ali Ardalan and Rick Reed will discuss how Intel uses Radian6 to measure the success of their marketing programs and manage issues that could damage Intel’s $32 billion dollar brand. They’ll also provide insight into some of the social challenges they face as Intel approaches 2011/12 with an ever-expanding product portfolio and international markets as social media is embraced around the globe.
Issue and Crisis Management, Intel Corporation
Media & Analytics Strategist, Intel Corporation
There were over 2 million Tweets during the television broadcast of the 2010 MTV Video Music Awards and there’s no doubt, now, that the social back channel has become an important part of our TV experience.
And, while Nielsen ratings give networks and brands a measure of viewership, social media adds color and dimension around the kind of content (both programs and TV commercials) that most “resonate” with audiences.
This presentation focuses on the importance of measuring the real-time conversation happening in reaction to broadcast content and how to interpret and account for it as part of a holistic assessment of program/commercial success.
During this session, Mark Goren will lead you through the keys to launching a successful social media monitoring program, including how to think about your efforts strategically and refine keywords.
Social Media Monitoring Consultant/Strategist, Transmission Content & Creative Inc.,
If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond.
During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how Radian6 can be used as the centerpiece of their planning.
Senior Social Communications Manager, Citrix Online
For the past four years, large companies have tried to increase their understanding of social media to develop their strategies. While they were developing a controlled ecosystem, the community was already creating its own environment around the brand or product. Controlling this native environment has become essential, but the challenge lies in smart, efficient data management.
Director, Marketing & Consulting Services, W.illi.am
Social Media Research Analyst, Kane Consulting
Team Lead, Social Media Specialist, ING DIRECT Canada
Head of Digital and Interactive, ING DIRECT Canada hey there
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Social Media for Industrial B2B at Caterpillar Inc.: Techniques for Demonstrating B2B Social Media Success
With a primary focus on marketing efforts and ebusiness at Caterpillar over his 10+ years at Caterpillar, Brian is responsible for the social media program and strategy for the entire Caterpillar Inc. organization.
Time: Friday 11:15 am - 10:45 am
Panelists:
Brian Stokoe
Social Media Program Manager, Caterpillar Inc.