April 6th
6:00 – 9:00 pm: Registration – Pacific Pre-Function Area
7:00 – 10:00 pm: Delegate Reception – Capiz Lobby Bar
April 7th
Click on an event to view description
| Time | Event and Description* |
|---|---|
| 7:00 – 8:30am | Registration: Pacific Pre-Function Area Continental Breakfast: Breaks + Lunch Room |
| 8:30 – 10:00am | Opening Keynote Product Announcements Pacific Grand Ballroom |
| 10:00 – 10:45am | Keynote: Karen Quintos + Adam Brown Pacific Grand Ballroom |
| 10:45 – 11:00am | Break: Breaks + Lunch Room |
| 11:00 – 12:00pm | Breakout Sessions 1: Pacific A-C |
| Unconference Sessions 1: Unconference Room | |
| 12:00 – 1:00pm | Grab ‘n Go Lunch + Demo Time: Breaks + Lunch Room |
| 1:00 – 2:00pm | Product Announcements: Pacific Grand Ballroom |
| 2:00 – 3:00pm | Breakout Sessions 2: Pacific A-C |
| Training Sessions: Training Sessions Room | |
| Unconference Sessions 2: Unconference Room | |
| 3:00 – 4:00pm | Breakout Sessions 3: Pacific A-C |
| Training Sessions: Training Sessions Room | |
| Unconference Sessions 3: Unconference Room | |
| 4:00 – 4:15pm | Break: Breaks + Lunch Room |
| 4:15 – 5:00pm | Keynote: Mitch Joel Pacific Grand Ballroom |
| 5:00 – 6:00pm | Training Sessions: Training Sessions Room |
| 7:00 – 8:00pm | Pre-Social Reception: Pacific Pre-Function Area |
| 8:00 – Midnight | Party! The Social Social: Pacific Grand Ballroom |
April 8th
Click on an event to view description
| Time | Event and Description* |
|---|---|
| 8:00 – 9:00am | Registration: Pacific Pre-Function Area Continental Breakfast: Breaks + Lunch Room |
| 9:00 – 10:00am | Keynote: Paul Greenberg – Blogger, CRM Thought Leader Pacific Grand Ballroom |
| 10:00 – 10:30am | Product Announcements: Pacific Grand Ballroom |
| 10:30 – 10:45am | Break: Breaks + Lunch Room |
| 10:45 – 11:45pm | Breakout Sessions 4: Pacific A-C |
| Training Sessions: Training Sessions Room | |
| Unconference Sessions 4: Unconference Room | |
| 11:45 – 1:00pm | Grab ‘n Go Lunch + Demo Time: Breaks + Lunch Room |
| 1:00 – 2:00pm | Breakout Sessions 5: Pacific A-C |
| Training Sessions: Training Sessions Room | |
| Unconference Sessions 5: Unconference Room | |
| 2:00 – 2:15pm | Break: Breaks + Lunch Room |
| 2:15 – 3:30pm | Closing Keynote Panel: Wendy Harman, Isaiah Mustafa + B. Bonin Bough: Pacific Grand Ballroom |
*Schedule is subject to change
Floor Plan (Click image to Download .pdf version)
Breakout Session: 1
Title: The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
Panelists:
Amber Naslund
Location: Pacific Section B
Learn the “7 Shifts to Make Businesses Faster, Smarter & More Social” directly from one of the authors. Amber Naslund will present the principles of The NOW Revolution to your company and teach you about the changes you need to make.
Title: Staying private in an increasingly public world
Location: Pacific Section A
Not all conversations are appropriate to engage on social media channels. Discover how regulated industries are handling data exchange and response in sensitive discussions.
Title: Build a better campaign: Research, Plan and Integrate
Location: Pacific Section C
Effective campaigns breakthrough the clutter and deliver a message that resonates with the audience. Learn how market intelligence and social insights are being used to develop campaigns and communications strategies that are routed in business goals and a new understanding of the customer.
Unconference Session: 1
Title: From Strategy to Engagement: How Omaha Steaks is Riding the Social Media Wave
Panelists:
Cheryl Holtzen
Jamie Toledo
Location: Unconference Room
In 2011, after having invested hundreds of thousands dollars, return on investment will determine the success of campaigns. How can strategic monitoring become the driver of the new “data-driven” company?
Title: Operationalizing Social Media Across the Enterprise: Autodesk’s Journey
Panelists:
Maura Ginty
Daniel Zucker
Location: Unconference Room
Over the past year, Autodesk has implemented new governance structures and training programs, turning social media from an misunderstood or overhyped experiment to an accepted business tool. These efforts have helped to accelerate the adoption of social media best practices and, most importantly, have fostered buy-in from employees and management across the company. During this presentation, Autodesk will share insights gleaned from this journey including: organizing staff and resources, syndicating social media content, and training employees, partners, and vendors. This work was the basis of a case study featured in Amber Naslund's The Now Revolution.
Breakout Session: 2
Title: Cutting through the Red Tape
Location: Pacific Section C
Learn how government departments and agencies are breaking the stereotypes of government communications by leveraging the power of the social web to increase awareness, change perception and engage with a whole new generation.
Title: Socializing the Enterprise from the Inside Out
Location: Pacific Section A
A community is only as strong as the organization’s internal community awareness and support. Learn best practices of how to scale social media knowledge and build community visibility within an organization.
Title: Know your audience: Discovering Learning and Development Insights
Location: Pacific Section B
Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
Unconference Session: 2
Title: Issue/Crisis Management and Addressing Social Challenges
Panelists:
Rick Reed
Ali Ardalan
Location: Unconference Room
Intel has been listening to the social web since 1996, when they experienced a design defect in one of their Pentium products. Ali Ardalan and Rick Reed will discuss how Intel uses Radian6 to measure the success of their marketing programs and manage issues that could damage Intel’s $32 billion dollar brand. They’ll also provide insight into some of the social challenges they face as Intel approaches 2011/12 with an ever-expanding product portfolio and international markets as social media is embraced around the globe.
Title: TV Gets Social: Measuring "Resonance" with Radian6
Panelists:
Mike Proulx
Location: Unconference Room
There were over 2 million Tweets during the television broadcast of the 2010 MTV Video Music Awards and there’s no doubt, now, that the social back channel has become an important part of our TV experience. And, while Nielsen ratings give networks and brands a measure of viewership, social media adds color and dimension around the kind of content (both programs and TV commercials) that most “resonate” with audiences. This presentation focuses on the importance of measuring the real-time conversation happening in reaction to broadcast content and how to interpret and account for it as part of a holistic assessment of program/commercial success.
Breakout Session: 3
Title: Social Good Begins with a Strategy
Location: Pacific Section C
It is no accident how social good has revolutionized philanthropy. Non-profits have seized the opportunities provided by social channels and broken new ground with little budget, a lot of heart and a sound strategy.
Title: Community Manager 2.0 – who’s running this place?
Location: Pacific Section B
The social web has helped create and define the role of community as an important part of connecting with customers and building business. Learn more about the evolving role of the Community Manager and what’s next to help build more active communities.
Title: Behind the Curtain: The Wizards of API
Location: Pacific Section A
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
Unconference Session: 3
Title: Social Search/Refining Topic Profile Keywords
Panelists:
Mark Goren
Location: Unconference Room
During this session, Mark Goren will lead you through the keys to launching a successful social media monitoring program, including how to think about your efforts strategically and refine keywords.
Title: Leveraging Radian6 to Develop an International Digital Crisis Plan
Panelists:
Justin Levy
Location: Unconference Room
If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond. During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how Radian6 can be used as the centerpiece of their planning.
Breakout Session: 4
Title: Integrating the Voice of the Customer beyond the Call Center
Location: Pacific Section A
Front line leaders shed light on how they are harnessing the power of social to get the voice of the customer closer to every employee. The fundamental shift of social is changing expectations and fueling new growth.
Title: Can you define the ROI of social?
Location: Pacific Section B
Learn which metrics are important to industry leaders and how those metrics are being used to gauge the impact of the social web on their business. Discover how measurement is helping redefine accountability and metrics for traditional business goals, marketing strategies and media selections.
Title: How to Scale 'A Person like Me'
Location: Pacific Section A
Studies show people trust a person like themselves more so than big business. Social customer service discussion leaders explore how organizations can humanize their business process, scale the power of the social web and leverage enhanced workflow capabilities to ensure better results and a more ‘human’ response that reflects a person like their community members.
Unconference Session: 4
Title: Social Media for Industrial B2B at Caterpillar Inc.: Techniques for Demonstrating B2B Social Media Success
Panelists:
Brian Stokoe
Location: Unconference Room
With a primary focus on marketing efforts and ebusiness at Caterpillar over his 10+ years at Caterpillar, Brian is responsible for the social media program and strategy for the entire Caterpillar Inc. organization.
Title: From Web Monitoring to Data Driven Strategic Management
Panelists:
Matyas Gabor
Location: Unconference Room
For the past four years, large companies have tried to increase their understanding of social media to develop their strategies. While they were developing a controlled ecosystem, the community was already creating its own environment around the brand or product. Controlling this native environment has become essential, but the challenge lies in smart, efficient data management.
Breakout Session: 5
Title: What’s the value of influence?
Location: Pacific Section C
Join us for a lively discussion on the hot topic of Influence. We will peel back the layers of conversation to reveal what metrics matter and how these insights integrate with the overall social business strategy.
Title: The Evolution of the Agency
Location: Pacific Section B
Discover how agencies are evolving their business around social and the changing media landscape. Learn how social strategies and integrated planning is reaching key targets and delivering real value to clients.
Title: High Performance Participation Brands
Location: Pacific Section C
Explore how brands are going beyond passive listening and becoming adaptive businesses recognizing and responding with real-time engagement.
Unconference Session: 5
Title: Social Media Audit: A foundation for Strategic Success
Panelists:
Kary Delaria
Location: Unconference Room
Title: THRiVE: A product built by the Savers, for Savers
Panelists:
Gloria Chik
Mark Nicholson
Location: Unconference Room
Closing Keynote
Keynote Title: Brand Building: How Old Spice, Pepsi and Red Cross used social to breakthrough
Radian6 CMO, David Alston, speaks with Wendy Harman, Social Media Director of the American Red Cross, B. Bonin Bough, Global Director of Digital and Social Media at PepsiCo and Old Spice actor Isaiah Mustafa about the power of social and its ability to breakthrough to audiences that are becoming increasingly difficult to reach. These panelists have experience with innovative campaigns and brand building activities that have garnered attention and become part of popular culture. Their experience covers areas as diverse as generating awareness in times of need for humanitarian aid, using global reach to encourage local community projects and increasing brand value for consumer packaged goods. Get the inside scoop on how these organization's evolved and the lessons you can take away to help build your own brand.
